B2B

Video Marketing

Video marketing continues to skyrocket as a method of connecting with consumers, and B2B video marketing is no exception. According to research from Google, 70% of B2B buyers and researchers are watching videos as part of their purchase path. That number has jumped 52% in just two years!

If you don’t already take advantage of video marketing for your B2B business, it’s time to get started. The number of B2B buyers watching video will only grow in the future as more millennials become the decision makers for B2B purchases. In 2012, 27% of B2B buyers were in the 18-34 age range; in two years that number jumped to 46%!

You may be among the 60% of B2B companies which already use video marketing in some form to engage buyers, but whether you are or not, we can help take it to the next level. B2B buyers are going to expect a high level of production and polished visuals, which is where we come in.

Brightcove, a major video strategy and integration firm, reports 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. It’s important that all the time and effort that you invest in a video strategy produce results. The luster of high quality video will carry the weight and mastery of your brand and products. Focusing on messaging and presenting the style your brand represents is how your investment reaps rewards. Stringline is dedicated to this vision and knows that each project is deserving of unique inspiration.

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B2B Video Marketing

Challenges

The most important things to be thinking about when executing a B2B video marketing strategy are:

  • Researching your audience;
  • Discovering what channels they use to consume video;
  • Creating video marketing which speaks to their needs and emotions; and,
  • Maintaining consistency in output.

It’s likely that the B2B buyers you need to target are younger and watching more videos than you expect. That means you’ll need to figure out where they typically watch videos, and whether they’re consuming on televisions, desktops, tablets, smartphones or some combination. This is critical to successfully reaching your B2B customers.

Our Method

At StringLine Motion Picture Company, we’re experts in video production, supplying the creative juice and production know-how to create the videos you need to draw in B2B buyers.

Our team will work closely with you to plan, shoot, edit and deliver the video content to achieve your strategic goals.

Our Specialties

We know that B2B buyers find product/service explainer videos and how-tos the most useful, so when it comes to video marketing we concentrate on helping you with creating clear, powerful messages in training videos as well as straight marketing and advertising pieces.

We also specialize in creating broadcast TV commercials as well as live event recording for use in further marketing videos.

We take care of the entire video creation process, from conception and storyboarding to set construction and lighting to graphics/animation and post-production editing. B2B buyers want a polished video with high production value, which is just what we deliver.

Contact us today and tell us how we can help bring your video marketing project to life.

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