The most important things to be thinking about when executing a B2B video marketing strategy are:
- Researching your audience;
- Discovering what channels they use to consume video;
- Creating video marketing which speaks to their needs and emotions; and,
- Maintaining consistency in output.
It’s likely that the B2B buyers you need to target are younger and watching more videos than you expect. That means you’ll need to figure out where they typically watch videos, and whether they’re consuming on televisions, desktops, tablets, smartphones or some combination. This is critical to successfully reaching your B2B customers.
At StringLine Motion Picture Company, we’re experts in video production, supplying the creative juice and production know-how to create the videos you need to draw in B2B buyers.
Our team will work closely with you to plan, shoot, edit and deliver the video content to achieve your strategic goals.
We know that B2B buyers find product/service explainer videos and how-tos the most useful, so when it comes to video marketing we concentrate on helping you with creating clear, powerful messages in training videos as well as straight marketing and advertising pieces.
We also specialize in creating broadcast TV commercials as well as live event recording for use in further marketing videos.
We take care of the entire video creation process, from conception and storyboarding to set construction and lighting to graphics/animation and post-production editing. B2B buyers want a polished video with high production value, which is just what we deliver.
Contact us today and tell us how we can help bring your video marketing project to life.