stringline working hard on marketing videography

How to Improve Your Marketing Videos in 7 Simple Steps [2023 guide]

When it comes to creating high-quality video content, there is one thing that we can all agree on.

It’s tough!

These days, you can hardly open an app on your phone without being bombarded with video ads for every product and service under the sun. With a sea of content to wade through, getting and keeping the attention of the consumer can feel hopeless at times. So, what is the solution?

You need to rethink your video marketing strategy! Sound overwhelming? It could be, except you have us on your side. Today, we’ll be breaking down how to improve marketing videos for your company. We’ll be going over:

  • What makes good video marketing
  • Tips to improve your videos
  • Why video marketing is so important

If you’re ready to take your video strategy to the next level, you’ve come to the right place!

Why Use Video Marketing?

If you’re just starting to focus on your business’s marketing strategy, you may not understand what’s the big deal with video marketing. Is it really that important when it comes to creating a successful company?

The answer is 100% yes! Video marketing is one of the best tools you have to help develop a customer base. Here are just some of the benefits you can look forward to.

  • Increased Engagement – Video marketing has been proven to be one of the most effective methods of increasing engagement for a brand. On a technical level, videos tend to keep consumers on your web pages for longer than other forms of content. It also is a medium that encourages others to comment and react to what you are creating.
  • Familiarize Your Audience – As a brand, your goal is to create content that stands out visually and tonally so that the consumer instantly knows what company is behind it. Video marketing is a great way to help your audience start to understand your brand’s tone and the message behind everything you do.
  • Cross-Platform Content – Unlike other forms of marketing, such as photographs, a blog post, or emails, video content is usable for a wide range of social media platforms. You can save time by creating videos that can be used on YouTube, Facebook, Instagram, TikTok, and beyond!

Video Marketing Styles

If you are looking to step up your video marketing strategy, it is important to familiarize yourself with the different types of video content that you can make.

Explainer Video

Explainer videos – also known as educational videos – are hugely useful tools to help educate your potential customers. Explainer videos can be used to educate about your products or services or the underlying problems that your company is here to solve.


Product Video

The best way to help consumers understand your product is to show it off! Product videos allow you to do just that. This type of video content can help explain any tricks or features about your product and make it feel accessible to potential customers.

Training Videos

Video content can be used for more than just marketing. Help keep your entire team on track by investing in creating training videos. Training videos can be used to help ensure that all of your employees understand what is expected of them while freeing up time for you.

Brand Video

Consumers are more likely to purchase from a brand that they connect with. That’s where brand videos come in. This type of video helps explain the mission behind your company while clarifying the brand voice.

Customer Testimonial Videos

Show the world exactly why they should work with you by creating quality customer testimonial videos. Future customers can be inspired by the positive experiences that reoccurring customers have had with your products and services. This is a great way to build trust between you and your audience.

7 Steps to Improve Your Video Marketing

Want to start creating videos that make more of an impact? You need to incorporate these steps!

1) Hire a Production Company

If there’s one thing you can count on in this world, it is this: quality counts. They say that cream rises to the top, and this is certainly true when it comes to creating video content. With constant video content vying for their attention, you need video content that is clear, eye-catching, and professional looking in order to stand out from the crowd.

The best way to do this is to work with a professional production company. They can offer guidance and practical know-how to help your video creation process go smoothly.

2) Clarify Your Brand Voice

We’ve already mentioned how important it is to have recognizable branding. If this is an area that you feel could use some improvement, there is no time like the present. Good questions to ask yourself include:

  • How do I want my content to make people feel?
  • Who am I looking to appeal to?
  • What are some visuals that inspire me?

3) Know Your Target Audience

videographer marketing towards target audience

One of the most important parts of digital marketing is knowing who your target audience is. This is the group of people that have a problem that your product or service will solve. In order to create videos that will drive sales, you have to have a clear sense of who your product will appeal to.

This knowledge will affect many parts of your actual video ad, including the tone, the social media channels that you use, and the video style itself.

4) Stay Consistent

Are you working hard on your video campaign but not seeing the results you want? This could be due to a lack of consistency between your videos. When it comes to video content, staying consistent helps your customers find you, as well as define your brand voice.

Consistency in your content marketing can come in a variety of different ways. It may be developing a unique video editing style or focusing on the visuals of your entire video. A professional video production company will help you develop a look and feel that is unique to your business.

5) Know Trends

So much of social media marketing involves staying on top of the latest trends. If you know the trends, you can then use them to the advantage of your company. This may involve knowing what audios are trending on platforms such as Instagram or TikTok, as well as knowing best practices when it comes time to posting content online.

It’s also good to keep in mind that what is popular for Youtube videos may not be what is popular on other platforms like Instagram. It is a good idea to do your research and tailor your video to the platform that you want to get more engagement on.

6) Closed Captioning

You want your business to be accessible to everyone who needs it. That starts with making sure your video viewers have accessibility, as well!

Closed captioning is one of the easiest ways to make sure that people of all abilities are able to watch your video footage. It also comes with unexpected, additional benefits! For example, many people these days watch video content without the sound on. Having captions allows them to stay interested in your content even when they can’t hear it.

7) SEO Optimization

Want to increase your video views but aren’t sure how? You need SEO!

SEO or search engine optimization is a way of tailoring your content to increase engagement through Google. When it comes to video content, there are a few ways to do this.

  • Add descriptions to your video so that Google can find it more easily.
  • Post the video on your website’s landing page. Having it on your own domain will help you gain traction.
  • Embed the video in order to increase the likelihood of others using the link.

Get a Professional Consultation!

If you want to create video content that makes an impact, Stringline Pictures can help! We are an experienced and knowledgeable video production company that can help with any project you have in mind. Contact us today to learn more about our services!