We’ve long known that video is a hugely powerful storytelling tool. Images represented on film have continued to shape our culture and drive discussions throughout history.

That’s why, if you run a business, you need to include film in your marketing plan! Video marketing can help:

Increase engagement
Establish your brand voice
Increase information accessibility

What to ask when hiring a videographer may be at the forefront of your mind when deciding to start a new video project. If you are looking to create high-quality video content that takes your business to the next level, you’re going to need a qualified videographer to help you out. If you are unsure of where to start, you’ve come to the right place. Keep reading to learn more!

What Services Does a Videographer Provide?

If you are new to the world of video production, you may not be confident that you know what a videographer does.

Essentially, a videographer is a professional who is responsible for shooting and editing videos. That being said, depending on who you work with, they may have a wide range of other skills that you may find useful.

Videographers may also have experience in scriptwriting, directing, or even animation. Because there is no one-size-fits-all description for a videographer, it is important to do your research before hiring someone so that you can ensure that all your needs are met.

Why Should You Hire a Videographer?

An experienced videographer can be the difference between a final video that can convince a new customer to buy from you and one that they simply scroll past. Here are some of the top reasons to hire a videographer.

Improve Engagement – More and more businesses are relying on video marketing to boost customer engagement. Adding video to your website has been proven to increase time on site.
Develop Brand Voice – When you work closely with a good videographer, they should be able to get to the heart of what your brand is about. Through quality video editing, you could end up with a product that clearly helps develop your brand voice.
Quality Content – Sure, you could film a video and edit it with your iPhone. But you can bet that the people around you are doing the exact same thing. If you want a video that stands out from the rest, professional videography is a must-have.

What to Ask When Hiring a Videographer:

Not sure what to ask your videographer? Here are our top questions to ask to determine whether their style will work for you.

1) What Do You Specialize In?

Different videographers will have different specialties. A wedding videographer is quite different from one who specializes in commercials, film production, or training videos. If you want the best videographer for you, you should look for one who specializes in filming the sort of content you are looking to create.

2) Do You Have a Portfolio?

The best way to get a sense of the video style they gravitate towards is by asking to see their portfolio. Good videographers will have one readily available to show to potential customers.

3) How Does Your Pricing Work?

Different companies will price their services in different ways. Many videographers offer package pricing that includes a set amount of filming time and editing. However, some may choose to price by the hour. It is a good idea to have a sense of how many hours of film time you will want before starting the interview process.

4) Do You Have A Studio?

While filming in your workplace can be a good way to connect with customers, it’s not always convenient to try to set up a shot when you have actual employees trying to work in the background. If you hire a videographer in the commercial or training video industry, they may have a studio that you can go to.

5) What Level of Input Do We Have?

Some videographers may be more comfortable handling the editing process on their own. After all, they are the experts! However, that may be a deal breaker for you. If you want a say over what the final cut looks like, be sure to ask your videographer what their comfort level is.

6) How Fast Are Your Turnaround Times?

If you have a strict content calendar, you’ll want to work with a videographer who can meet them. Ask your videographer how long of a turnaround you can expect between the shoot and the final product. Some may even offer a same-day edit!

Work With the Best Team in the Twin Cities!

If you want the best video production company on your side, you need to contact Stringline Pictures! With a wide range of experience, we are ready to help you create more videos with more impact. Contact us today to learn more about our services.