ABOUT THE PROJECT:
Stringline Pictures partnered with In Food Marketing, a specialized food marketing agency, to produce a series of social media recipe and food demonstration videos for Yoplait’s ParfaitPro. This project highlights our role as a trusted white label video production partner, supporting agencies who need high-quality, on-brand video content for national food and beverage brands.
The goal was to create short-form, social-first food videos optimized for platforms like Instagram and paid social advertising. By combining In Food Marketing’s strategic expertise in food brand marketing with Stringline’s cinematic production and post-production services, the result was a cohesive set of recipe videos designed to drive engagement, product awareness, and performance across digital channels.
We value agency partnerships that allow each team to focus on what they do best. In Food Marketing led the campaign strategy and creative direction, while Stringline handled video production, lighting, food visuals, and post-production—delivering polished, scalable content that agencies can confidently present as their own.
