Videography is a blanket term for capturing videos for use in media, films, or other platforms. Compare that to cinematography which is on a much larger scale and is often a more artistic approach to filmmaking.
Just like there are different types of photography (wedding, still, portrait, etc.), there are even more types of videography. Understanding the various types can help guide you or your business in the right direction when thinking about incorporating some video into your marketing plan.
Today, we’ll talk about the different types of video production, why they’re important, and how they differ from the rest!
The Most Popular Types of Videography
Some types of videography you’ve probably heard of and are familiar with just based on things you’ve seen online or in doing video content of your own. On the other hand, some types of videography might be more advanced versions of filmmaking and are specialized services—nonetheless, they’re good to note.
1. Brand Awareness Videos
This is one of the most popular types of videography, and it can be used in several ways. It could be as simple as introducing customers to your brand or telling them about what you do in an engaging way. In addition, this type of video is often used on social media platforms like YouTube, Facebook, and Instagram—or even embedded on your website.
2. Documentary Films
These types of films are often real-life stories. Documentaries are often produced to help highlight issues around the world and bring awareness to them, or you may see biographical documentaries about a person or group of people. Many documentaries have a lot of depth—they make you think outside the box, learn about things in the world, and dive deep into issues that impact society. This type of videography is probably the closest to big-time filmmaking.
3. Drone Videography
Drone videography has taken off in recent years, especially among roofing contractors and people in the construction industry. Drone videography is taking videos via drones capturing aerial views of an entire area. These videos are highly valuable for commercials, brands, and to show clients who want to see how a building or landscaping will look from above.
4. Employee Training Videos
Employee training videos are a great way to apply regular training for new employees or continuing education. Employee training videos can also be used for marketing purposes by creating “how-to” tutorials on different aspects of your products and services. Many businesses use these internally and find it beneficial to share this instructional video content on their website or social media channels.
5. Event Videography
Event videography is exactly what it sounds like: filming events as they happen. This could be a live performance, a company event, or a sporting event. Having an event video gives you the ability to relive the experience and share it with others who may not have attended or to promote events like it in the future.
Interview videos are a great way to get personal with your customers or clients. They can be used on social media, on websites as additional content, or even compiled into longer video content pieces. In addition, interviews are often an opportunity for people to share their stories and offer insights that wouldn’t normally be captured via a handwritten interview piece.
7. Product Videos
Product videos are a valuable way to show off your products and services. This type of video is great for giving people a general overview of what you offer as well as specific details about certain products or services. It’s often much easier to get a grasp of what a product does but seeing it in action, rather than reading about it in a product description or instructional pamphlet.
8. Promotional Videos
Promotional videos are used by businesses to promote their brand, products, or services. The goal of the video is to market something so your customers know where they can get it and how they can use it. Promotional videos usually show off one thing in particular—like a product—and highlight what makes this item stand out from others on the market. Promotional videos might also be used to promote an event or sale as well.
It’s one thing to read product and service reviews online and quite another to find a testimonial video of real-life customers speaking highly of a product or service. Testimonial videos are often used as a trust factor element for businesses—they embed it on their website as proof that their product or service makes customers happy.
10. Time-Lapse Videos
A time-lapse video is a short clip of an extended event or process filmed over time and sped up. This type of videography can show the progress of a project, the changing of seasons, or even the growth of a child. Time-lapse videos are mesmerizing to watch and can give you a different perspective on something you never saw before.
11. Tutorial Videos
Tutorial videos show people how to do something. Tutorials can be used in the form of digestible, shareable video content, or compiled into longer pieces for YouTube that people can watch on their own time. Some examples include “how-to” tutorials like makeup applications or cooking recipes.
Webinars are live video broadcasts that people can attend and participate in. They’re a great way to connect with potential customers, answer questions, and build relationships. Webinars can also be used as a lead generation tool by capturing attendees’ email addresses for future marketing purposes.
13. Wedding Videography
Wedding videography is a specialized type of event videography that captures all the important moments of a wedding day. This can include the bride and groom getting ready, the ceremony, and the reception. Wedding videos are a great way to capture memories and share them with friends and family who may not have been able to attend and for the lovely couple to re-watch for years to come.
These 13 popular types of videography are just a drop in the bucket of what is possible when looking for video content for your personal or business use. Whether you want to build your brand, or are tackling a YouTube video series—our talented videographers can make it happen.
For local, professional video production services, reach out to Stringline Pictures today!