Telling this story required multiple days of shooting, at a Minneapolis fire station, the Mayors office, firefighter ride alongs, and building a set of a residential home, in an active training facility. What does it take to make this happen? Inspired by the rigor and focus firefighters apply to their trade, we made sure to do the same with our craft. Dozens of hours doing location scouting, writing scripts, storyboarding, and designing and building a set that we would only burn to the ground, all went up in smoke, just as we planned it!

Multiple cameras, a dedicated lighting team and some long days were all on tap for our production. This time the sweat on our brows came not from only running with a steadicam, but the near lick of flames. But you know what they say, if you can’t stand the heat, get out of the kitchen! This video was baked at 1,100° degrees for a good cause.