ABOUT THE PROJECT:
StringLine partnered with the Leighton Interactive team to produce a light-hearted and relatable advertising campaign for Marco Technologies.
The creative team at Leighton came to us with these hilarious scripts that they had developed with the Marco team. StringLine worked with Leighton and Marco to execute these commercials, creating and storyboarding the visuals, developing sound design, color grading and delivering in multiple formats. Knowing that we had some fun ideas up our sleeve that required more than most workplaces would allow during the day, we set out to find the right space to film in. We transformed a vacant office into a space that would allow us room to be creative without being disruptive to normal workflow. A day was setting up gear, propping and strategizing, and a full day shooting in this office space.
Our wonderful “Linda” character is a professional talent selected through a traditional audition process. Working with a professional for this role was important to get it just right, and within our production schedule.
Collaboration is key in a face paced, high quality environment such as this campaign. It requires numerous professionals to focus on their specialty and expertise, while adapting to new challenges. These are the ingredients for fertile grounds of creativity. The result was a successful campaign!