How to Make a Recruitment Video [Marketing Manager’s Guide]
Trying to learn how to make a recruitment video?
Think back to times when you’ve been job searching. If you had an interview scheduled with a company, you probably scoured the internet trying to find as much information as possible about the type of business they were. You likely were wondering:
- Do they treat their employees fairly?
- What benefits do they offer?
- Do people generally enjoy working there?
- What does the company culture look like?
Now that you’re at a job you enjoy, you’re on the other side of the curtain and trying to figure out how to find the best possible employees for your team. A recruitment video can be a great tool to give prospective employees a clear picture of why they should want to work at your company. But what makes a good recruitment video, and how can you make one?
Let’s take a closer look at how to make a recruitment video that people actually want to watch, plus different types of recruitment videos and the overall benefits.
Why You Need a Recruitment Video in the First Place
Times have changed. People rarely walk into a business with a “help wanted” sign and ask for a job anymore. Just like how the housing market can be a “buyer’s market” or “seller’s market,” the job market can either be employee or employer-driven. And nowadays, the job market is almost always employee-driven.
Finding top talent is more competitive than ever before. Skilled employees want to find the best workplace that offers what they want in salary, benefits, and employee culture.
If you want to stand out from your competition and attract high-performing candidates, you need to have recruiting content that really speaks to them. Video content is proven to be quite effective across most marketing efforts, including recruitment.
However, not just any video will do. You need an effective recruitment video. We’ll dive further into the best practices for this type of video later.
5 Types of Recruitment Videos
You have options when it comes to making a standout recruitment video. You can show off the best parts of your business, whether that’s the work you do, your current employees, your company culture, or all of the above! Check out these five popular templates:
1) “A Day in the Life”
As a recruiter, you know that one of the most common questions candidates ask about a job is, “what does a typical day look like in this position?” What better way to answer that question than with a video?
A day in the life video shows an employee’s typical workday— from arriving at the office to grabbing lunch with colleagues to collaborating in meetings. You can film this video by following a different employee and narrating their day or going “influencer-style” and recording a selfie video about your own day.
2) Employee Testimonials
Customer testimonials are effective marketing videos for selling your product or service. But if you instead want to sell how great it is to work at your company, you can go a parallel route with an employee testimonial video.
These videos are often successful because candidates can hear directly from happy employees that your company is a fantastic place to work. Candidates are more likely to trust and believe employees when they speak highly of a company rather than the CEO.
Ask your current employees about different topics, such as:
- Work-life balance
- Company culture
- Growth opportunities
- What they like best about working there
3) Company Event Highlight
In today’s world, many people desire fully-remote work. Others prefer to work in a physical office, and others thrive in a hybrid setting. Regardless of your company’s setup, many candidates want to work somewhere where they can make great social connections.
If your company has employees come into the office, chances are company events are a little more frequent. Take video clips at your next team outing to show off your culture.
You can still participate in this kind of video if you’re a fully remote company. Next time you have an employee retreat where all your remote workers get to meet each other, be sure to document it on video.
4) Meet the Team
Instead of following just one employee in a recruiting video, you can showcase every single team member. Team videos are fantastic ways to humanize your company and to give job seekers the opportunity to see if they would fit in with the personalities already on your team.
Include short clips of each team member introducing themself, talking about their role, and sharing some of their fun facts and hobbies.
5) Company Values
Lastly, another great recruitment video formula is sharing your company values. Job candidates care deeply about working for a company that shares their morals and values.
Does your team regularly volunteer or give back to your community? How do you interact with your clients? You can create a short video about what your company values are and include clips that show your team living out those values in action.
Check out this example below to get your creative wheels turning.
How to Make a Recruitment Video People Actually Want to Watch
Okay, now for the meat and potatoes of how to actually create a recruiting video that holds potential candidates’ attention.
1) Decide If You Want to Shoot the Video In-House or Outsource
First, you’ll need to decide if you want to go the scrappy route or a more professional route. You can effectively make a recruiting video with your smartphone, but if you want a higher production quality (and a more streamlined process), you might opt for hiring a video production company to do it for you.
2) Prepare a Script Outline
If your video will include employees speaking about their experiences, you want it to sound authentic and un-rehearsed. However, it’s still a good idea to have a rough script outline in place so that you stay on track. One way you can do this is by creating a list of questions beforehand and giving it to the employees who will be on camera so they can prepare their answers.
3) Feature Motivated Employees
No one likes to watch a recruiting video featuring someone who clearly doesn’t want be there. Don’t force your employees to be on camera if they don’t want to. The best way to find employees who appear happy on camera is by asking for volunteers who are genuinely excited to do it. This will make your video
4) Make It High-Quality (Even If You Shoot on a Smartphone) ????
Even if you make the video on your smartphone, you should still make an effort to have good sound quality. Poor sound quality can immediately take a viewer out of the video. And you don’t want someone to think your entire company is low-quality just because of a short video!
If you’re filming in-house, buy some lavalier microphones to help reduce background noise. Or, if you really want to feel confident in the quality, hire a video production agency to do the work for you.
Be sure that the background music you choose matches your company’s vibe and is royalty-free! ????
For filming, you can approach most recruitment videos similar to interview style shoots. Try to get multiple camera angles to keep the video interesting, and set up standard lighting to make it look professional. For more tips on filming, check out the video below.
5) Include a Call to Action
At the end of your video, use a call to action (CTA), such as “apply now!” to encourage your viewers to take action. Keep your CTA short and clear— 3 to 5 words is a good ballpark.
6) Share Your Video Everywhere
You don’t want to make it hard for your prospective candidates to find information about your company. Post your video on:
- Your website’s career page
- Any business social media accounts
- Email newsletters
- Company review sites (Glassdoor, Indeed, etc.)
Recruitment Video Tips
Hopefully, you’ve got a pretty good idea of what a good recruitment video looks like so far. To ensure you create an ultra-effective video that attracts ideal candidates, be sure to also follow these practical tips:
- Make it short— no more than 2-3 minutes is ideal.
- Make it fun— no one wants to work somewhere boring.
- Don’t be afraid to include the ups and downs. Many candidates can see right through you when you try to sell your company as a perfect utopia. Don’t be afraid to share some of your pain points and how you work through them as a team.
- Include subtitles— not only are subtitles accessible for deaf and hard-of-hearing people, but they are also proven to increase watch time because people can watch the video anywhere if they don’t have headphones.
The Best Way to Make an Engaging Recruiting Video
Making an engaging recruitment video will take some time and effort, especially if this is your first video shoot. You may be wondering how you’ll have time to order the video equipment you need, write a script, and edit your final video in a high-quality way. Thankfully, you have a corporate video production team ready to help you out.
At Stringline Pictures, we’re experts in creating all kinds of corporate videos— including recruitment videos! We take care of everything; all you have to do is show up and share your ideas with us!
When you need the highest-quality video to attract the highest-quality candidates, trust the highest-quality video production agency in Minnesota.
Send us a message today to get started and check out our portfolio here!
