3 Challenges Corporate Video Production Can Edit Out
When you’re first building your business or trying to get to the next level, there are any number of challenges you face. Getting noticed by potential clients and getting them to contact you or purchase from you is one that excellent video production can help solve.
Let’s take a look at three common challenges corporate video production can edit out for you brand. Get in touch with us when you’re ready to take your brand to the next level!
It can be difficult to stand out in SEO rankings, especially for a smaller business, or one with many competitors. So how do you get in the game, and get noticed past the other websites and ads on a search result screen? Offer video!
Having video on a landing page or homepage greatly increases the chances of that page ranking in search results. Just like images, video content is weighted higher by Google, and is even displayed prominently in search results. Just make sure the video and page are titled and described correctly.
According to research from Google, the number of people watching videos as part of their purchase path has nearly doubled in the last five years!
2. Website Conversion
The first time you present your brand to a potential customer or client, you shouldn’t expect the world from them. But over time as they move through the sales funnel, you want them to know your brand better and spend more time on your website. One of the best ways to capture attention, keep it and convert it is through video production!
Product demonstration videos and testimonial videos, as seen below, are especially helpful in building trust with potential clients. Seeing and hearing a real person’s success story builds trust in the effectiveness of your product or service.
3. Unique Selling Proposition
Communicating your unique selling proposition (USP) can be difficult for any brand. Creating a video allows you to bring your story out with visuals, sound and even animation, rather than just the written word.
You may be one of a hundred boutique clothing shops in your region, but none of them have the exact background and story you do, or high quality relationship you have with your suppliers. With this authentic story, and the help of a top-notch video production team, your potential clients will fall in love with your brand.