ABOUT THE PROJECT:

One part of the 2018 television commercial campaign for Clothes Mentor retail stores across the nation.

The StringLine team worked closely with the CM team to produce this powerful message about who Clothes Mentor is, and who they serve. Multiple production days were spent on location in Wayzata, MN. We enlisted the services of a wonderful talent agency out of Minneapolis to cast this campaign. A traditional casting process and audition were held to find just the right models.

All aspects of production were handled by the StringLine crew – scripting, storyboards, location scouting, permits, casting, transportation, production, craft services, voice talent, sound design, and post-production.