4 Ways A Promotional Video Can Catapult Your Brand
Video is an extremely compelling form of communication. The proper promotional video can serve as the centerpiece or auxiliary content of your branding efforts. Promotional videos have a storytelling capability not many other marketing options have, combining images, text, audio and identity. A video is capable of bringing all of these elements together and driving it forward into other marketing initiatives.
Let’s dive into how a promotional video can help extend and promote your brand.
1. Emotionally Connective
Video is immediate. Whether on YouTube or social media, autoplay allows videos to start right away and pull in attention. If a video isn’t set to autoplay, someone choosing to watch it or viewing a commercial is able to quickly understand the heart of the piece, much faster than reading through a written piece.
Video offers an immediacy that can translate emotionally unlike any other medium. It’s the reason why a well-made, 30-second commercial can nearly bring someone to tears or inspire them toward action.
Practically, video is able to be repurposed in a number of ways. From the promotional video, many individual pieces of content can be pulled, such as:
- Single images
- Behind-the-scenes footage
- Promotional clips
- Original music
- Transcripts (for blogs, social posts)
Because videos are so easily shared on social media, as well as embedded in websites and blogs, they are very easy to spread across the internet and get into many different hands. This creates an organic virality for your promotional video you might not get with other marketing efforts.
4. Lengthy Shelf Life
A quality promotional video can last quite a while for a brand. Depending on the focus of the video, it can serve your company well across a number of mediums, and a number of months or even years. Really great promotional videos from years ago still get engaged with and spoken about to this day.