Recruitment Video

Employment Campaign

Video marketing continues to skyrocket as a method of connecting with audiences, and recruiting videos are no exception. According to research from CareerBuilder, job postings with video content are viewed 12% more than those without.

If you don’t already take advantage of video as part of your recruiting plan, it’s time to get started. From the same Career Builder study, we learned that companies have a 34% higher application rate for job postings that include video.

In today’s competitive job market, employers are looking for creative ways to engage their audience and stand out from the crowd. This is where video comes in. Video allows job applicants to visualize the work environment, or hear directly from existing employees why they love the company.

Videos encourage sharing. People will likely share a well-crafted video, and for that reason, companies should consider the production quality. Brightcove, a major video strategy and integration firm, reports 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video. It’s important that all the time and effort that you invest in a video strategy produce results. The luster of high quality video will carry the weight and mastery of your brand. Focusing on messaging and presenting the style your brand represents is how your investment reaps rewards. Stringline is dedicated to this vision and knows that each project is deserving of unique inspiration.

Recruiting Video Campaigns


The most important things to be thinking about when executing a recruiting video strategy are:

  • Researching & defining your candidate audience;
  • Discovering what channels they use to consume video;
  • Creating video content that is memorable,
  • Maintaining consistency in output.
  • Finding a creative voice in your market to stand out from the competition

Our Method

At StringLine Motion Picture Company, we’re experts in video production, supplying the creative juice and production know-how to create the videos you need to draw in your ideal employment candidates.

Our team will work to get to know your brand and look to suggest ways to stand out from a crowded field. Then we work closely with you to plan, shoot, edit and deliver the video content to achieve your strategic goals.

StringLine Pictures - Employee Recruiting Video

Our Specialties

We know that your candidate audience can be broad, so when it comes to video marketing we concentrate on helping you with creating clear, powerful messaging through some of these common recruiting video types:

  • Employee Testimonial
  • Employer Brand Video
  • Benefits Overview
  • Community Involvement
  • Message from CEO
  • Career Path
  • Day in the Life
  • Growth Opportunity
  • Job Description

We take care of the entire video creation process, from conception and storyboarding to set construction and lighting to graphics/animation and post-production editing. 

Contact us today and tell us how we can help bring your employee recruitment video campaign to life.

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© StringLine Motion Picture Company - Video Production Company Serving Clients in Saint Cloud, Minneapolis, Saint Paul and Across Minnesota